Monitoring Search Performance with Asolytics

Monitor and boost your app's performance and visibility on Google Play and App Store with Asolytics' powerful tracking tools.

Monitoring your app's performance is crucial in today's competitive app market. Understanding where your app stands in search rankings can help you optimize its visibility, attract more users, and stay ahead of the competition. Asolytics offers a suite of powerful tools designed to help you track and improve your app's rankings on both the Apple App Store and Google Play.

App Rank refers to the position your app holds in the search results when users search for specific keywords in the app stores. Knowing your app's rank for various keywords is essential for optimizing your app's visibility and attracting more users.

Importance of Knowing Your App's Rank

Optimize Keywords: By understanding which keywords your app ranks highly for, you can adjust your app's metadata to include effective search terms.

Adjust ASO Strategy: Identifying high-performing and low-performing keywords allows you to refine your ASO strategy.

Monitor Competitors: Keeping an eye on your app's rank relative to competitors helps you stay competitive.

Asolytics provides an ASO workflow with extensive keyword limits and no restrictions on the number of countries or competitors you can analyze. Here are the top three tools Asolytics offers:

1. App Ranking Tool

Purpose: Deep analysis of competitors rankings.

Features:

Analyze all keywords an app ranks for.
Switch between competitors quickly.
Historical data comparison.
Extensive keyword filters.
View live search results and keyword translations.

2. Rank Comparative Report

Purpose: Compare app rankings between two dates across multiple countries, analyze how effective was metadata release.

Features:

Analyze how app search impressions change across all countries
View estimated impressions changes for each country and keyword worldwide.
Check how the new localization release impacted app performance across different countries.

3. Impressions Report

Purpose: Monitor how app rank and impressions change daily across countries.

Features:

View dynamics of impressions over time.
Analyze search popularity more effectively than comparing static dates.

How to Use App Ranking Tool

Use for: Deep App Ranking Analysis. Collecting and Adjusting Semantics.

This tool allows you to analyze all the keywords your app and your competitors' apps are ranked for, helping you gather effective semantics to enhance search visibility.

You can choose any app, country, or date to analyze. Additionally, you have the ability to quickly switch between analyses of your competitors’ apps.

Asolytics App Ranking Pros:

No restrictions: analyze as many apps in any countries as you want.
Quick switching between competitor ranking keywords.

Access historical data; compare rankings from any dates you choose.

Plenty of filters.

See how many competitors rank on specific keywords in the top 10.
Monitor live search results, store autocompletes.

Two dates compare.
Group Keywords

Tip: You can filter keywords by the number of competitors in the top 10 to get the most relevant keywords.

How to Use Rank Comparative Report

Use for: App rank comparison by date and country. Semantics adjustment. App localization., Benchmarking Metadata Release Update.

Use this tool to compare app rankings and estimated search impressions across two dates and multiple countries at once. Similar to App Ranking, it displays all the keywords your app ranks for. The Rank Comparative report is designed to compare keyword effectiveness by specific dates and countries. You can also view the impressions your app receives for each keyword on any selected date and in any country.

Rank Comparative usage guide:

1. Choose an app to analyze: quickly select from your apps, your competitors, or any app from the store.

2. Choose locations for analysis: Worldwide, specific Regions, or individual countries.

3. Pick one of your recent releases or manually set dates for comparison.

4. Select the keywords mode: generate a report using all ranking keywords or focus on tracked keywords from your semantic core.

5. Review estimated impressions for both selected dates across different countries and access detailed information about keywords, positions, and impressions.

Key Features of Rank Comparative:

Work with multiple countries simultaneously.
View not just positions, but also estimated search impressions.
Analyze how search impressions change worldwide by keyword, not just positions.
Quickly analyze how your metadata updates have affected search impressions of your app in different countries.

How to Use Impressions Report

Use for: Search results analysis. Complete search Impressions analysis impressions chart.

This tool allows you to track how impressions change for any app across countries and over various days.

Key Features of Impressions Report:

Understand app ranking dynamics: Gain insight into how the app's popularity changes over time, providing more context than simply comparing two dates.
Focus on search impressions rather than app positions: Offers a more accurate measure of the app’s popularity within searches.
Identify the keywords that have driven changes in search impressions.